{"id":30,"date":"2026-11-09T20:01:44","date_gmt":"2026-11-09T20:01:44","guid":{"rendered":"https:\/\/cciatmex.com.mx\/?p=30"},"modified":"2026-11-09T20:01:44","modified_gmt":"2026-11-09T20:01:44","slug":"por-que-tu-marca-necesita-una-historia-nueva","status":"publish","type":"post","link":"https:\/\/cciatmex.com.mx\/?p=30","title":{"rendered":"Por qu\u00e9 tu marca necesita una historia nueva"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A brand film is not a longer advert. Adverts ask for something. A film offers something: a point of view, a feeling, a reason to care about a company that most people have never thought about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brands that get this right do not start with what they sell. They start with what they believe, and they let the product show up late, almost as an afterthought.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de los v\u00eddeos de marca explican la empresa. Los buenos hacen que la gente sienta lo que es creer en ella.<\/p>\n","protected":false},"author":1,"featured_media":20,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30"}],"version-history":[{"count":1,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":43,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/30\/revisions\/43"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=\/wp\/v2\/media\/20"}],"wp:attachment":[{"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cciatmex.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}